Arik Air is West-Africa’s leading airline operating a domestic, regional and international flight network. We operate mainly from two hubs at Murtala Mohammed International Airport, Lagos and Nnamdi Azikiwe International Airport, Abuja. Arik Air's head office is the Arik Air Aviation Center on the grounds of Murtala Muhammed International Airport in Ikeja, Lagos State.



Job Position: Assistant Manager, Social Media


Working relationship

Sales & Marketing, E-commerce, Frequent Flyer Program, Advertising Agency, Customer Relations.

PRIMARY OBJECTIVE

This role will Manage Social Media engagement marketing campaigns and day-to-day online reputation of Arik Air.

PRINCIPAL ACCOUNTABILITIES AND RESPONSIBILITIES

    Create, curate, and manage all published content (images, video and text).
    Monitor and respond to users in a “Social” way while cultivating leads and sales.
    Conduct online advocacy and open stream for cross-promotions.
    Develop and expand community and/or blogger outreach efforts.
    Coordinate design (ie: Facebook Timeline cover, Coverage, thumbnails, ads, landing pages, Twitter content, blog) etc. with graphic Designer/External Agency and AVP Marketing.
    Create and manage promotions and Social ad campaigns.
    Compile report for management showing results (ROI).
    Become an ambassador for the Company in Social Media spaces, engaging in dialogue and answering questions where appropriate.
    Demonstrate ability to map out digitalized marketing strategy and then drive that strategy proven by testing and metrics.
    Implement a proactive process for capturing customer online reviews. Monitor online ratings and respond accordingly.
    Monitor trends in Social Media tools, applications, channels and strategy and make recommendations.
    Identify threats and opportunities in user generated content surrounding the business. Report notable threats to management.
    Analyze campaigns and translate anecdotal or qualitative data into recommendations and plans for revising the Social Media campaigns.
    Monitor effective benchmarks (best practices) for measuring the impact of Social Media campaigns. Analyze, review, and report on effectiveness of campaigns in an effort to maximize results.

PERSON SPECIFICATIONS

    University degree or HND.
    Proven social media and digital marketing work experience  (at least 5 years’ experience)
    Possesses knowledge and experience in the tenets of traditional marketing.
    Demonstrates creativity and documented immersion in Social Media.
    Proficient in content marketing application. Experience sourcing and managing content development and publishing.
    Exhibits the ability to balance the creative side of marketing with analytical side and motivate initiatives to management.
    Displays in-depth knowledge and understanding of Social Media platforms (Facebook, Twitter, Yelp, Google+, YouTube, Instagram, Pinterest etc.) and how each platform can be deployed in different scenarios.
    Maintains excellent writing and language skills.
    Enjoys a working knowledge of the blogging ecosystem relevant to the Company’s field.
    Maintains excellent knowledge of SEO and the principles of “Search and Social”.
    Demonstrates winning Social Customer Service techniques. Possesses great ability to identify potential negative or crisis situation and engage through appropriate channels to mitigate issues.


Method of Application

Interested and qualified candidates should send CV/Resume to vacancies@arikair.com

0 comments:

Post a Comment

 
Top