Nollywood actress, Lola Alao has joined her teenage daughter, Damilola to float the Damilola Ogunlana Empowerment Foundations and launch a concerted campaign to raise awareness about violence against children irrespective of gender.
The joint campaign, Damilola Ogunlana Foundation kicked off with a walk on Tuesday, August 29, 2017 in Lagos.
The campaign, called ‘Walk Today for the Child’s Tomorrow” involving movie and music stars, kicked off at LTV8 Ikeja to Alausa sectariat Lagos.
The Damilola Ogunlana Foundation, according to Lola Alao, is responding to the incessant cases of child abuse reported daily in the media and to drum the support of all that it is a criminal act and everybody must be involved to condemn the heinous crime.
The campaign, she said further will address all kinds of abuse of the child- verbal, physical, neglect, health and sexual.
She pointed out that the campaign is keen to convey the message strongly because of the importance and sensitivity of the issue of child abuse, especially at many homes, schools and on the streets.
In addition to the walk, she disclosed the campaign will run on social media platforms, blogs and websites.
“We recognise the importance of the social media in our effort to increase awareness, engage and prevent child abuse in Nigeria.
“We have identified bloggers and news websites and social media influencers that are committed to this lofty idea and ready to partner with us.
While we commend the interests of the media in reporting cases of child abuse, we also want to plead that it desist from sensationalism and simplistic narrative, especially when the accused is a celebrity.
“With the support of my colleagues, it will form the central theme in a couple of movies before the end of this year and next year. ”
My daughter and I are not in this journey alone, we have the support of public-spirited Nigerians, home and abroad, who, in clear terms abhor all forms of child abuse and identify with the drive to prevent it,” she said.
The Foundation will also ensure partnership with organizations.